The Hook Lab Blog

Video ads, explained plainly.

Practical guides on making video ads that stop the scroll, running them on Meta, TikTok and Google, and building the landing page that turns clicks into customers.

Illustration of a tilted smartphone playing a colourful vertical video ad with hearts and likes floating outVideo ads

Video ads for small business: a practical guide

How small businesses can plan, shoot and run video ads that actually stop the scroll on Meta, TikTok and Google, without a big production budget.

Read the guide →Illustration of two smartphones facing off with a yellow lightning bolt between a short-video feed and a photo-grid feedPlatforms

TikTok ads vs Meta ads: which should you run?

An honest comparison of TikTok ads and Meta (Facebook & Instagram) ads: audiences, creative style, targeting, costs and when to use each.

Read the guide →Illustration of a phone with a play button beside stacks of maple-leaf coins and a rising bar chartPricing

How much do video ads cost in Canada?

A clear breakdown of what video ads cost in Canada: production, ad spend and management, plus how to set a sensible starting budget in CAD.

Read the guide →Illustration of a laptop and phone showing a landing page with a yellow call-to-action button being clickedWebsites

How to build a landing page that converts paid ad traffic

What a landing page needs to turn clicks from Meta, TikTok and Google video ads into leads and sales: message match, speed, layout, forms and tracking.

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