<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0">
  <channel>
    <title>Hook Labs Blog</title>
    <link>https://hooklabsagency.com/blog/</link>
    <description>Websites, short-form video ads, and growth guides from Hook Labs.</description>
    <language>en-ca</language>
    <lastBuildDate>Tue, 27 Oct 2026 12:00:00 -0400</lastBuildDate>
    <item>
      <title>7 signs your website is costing you customers</title>
      <link>https://hooklabsagency.com/blog/signs-your-website-is-costing-you-customers/</link>
      <guid isPermaLink="true">https://hooklabsagency.com/blog/signs-your-website-is-costing-you-customers/</guid>
      <pubDate>Tue, 27 Oct 2026 12:00:00 -0400</pubDate>
      <description>Your site might look fine to you and still lose leads every week. Here are seven clear signs a business website is quietly costing customers — and what to fix first.</description>
      <category>Websites</category>
    </item>
    <item>
      <title>What a restaurant website actually needs</title>
      <link>https://hooklabsagency.com/blog/what-a-restaurant-website-actually-needs/</link>
      <guid isPermaLink="true">https://hooklabsagency.com/blog/what-a-restaurant-website-actually-needs/</guid>
      <pubDate>Tue, 27 Oct 2026 12:00:00 -0400</pubDate>
      <description>Skip the fluff. Here is what a restaurant website needs to turn hungry searchers into reservations, orders and walk-ins — menus, hours, photos, mobile speed and clear CTAs.</description>
      <category>Websites</category>
    </item>
    <item>
      <title>Why an outdated or hacked website hurts your Google ranking</title>
      <link>https://hooklabsagency.com/blog/outdated-hacked-website-hurts-google-ranking/</link>
      <guid isPermaLink="true">https://hooklabsagency.com/blog/outdated-hacked-website-hurts-google-ranking/</guid>
      <pubDate>Tue, 27 Oct 2026 12:00:00 -0400</pubDate>
      <description>Old plugins, spam pages and security warnings do more than look bad — they can sink your Google visibility. Here is how outdated and hacked sites lose rankings and how to recover.</description>
      <category>Websites</category>
    </item>
    <item>
      <title>Hooks that make short-form ads stop the scroll</title>
      <link>https://hooklabsagency.com/blog/hooks-that-stop-the-scroll-short-form-ads/</link>
      <guid isPermaLink="true">https://hooklabsagency.com/blog/hooks-that-stop-the-scroll-short-form-ads/</guid>
      <pubDate>Tue, 27 Oct 2026 12:00:00 -0400</pubDate>
      <description>The first three seconds decide if your Meta or TikTok ad gets watched. Learn practical scroll-stopping hooks for short-form video ads that local businesses can actually film.</description>
      <category>Video ads</category>
    </item>
    <item>
      <title>Website + video: the combo local businesses actually need</title>
      <link>https://hooklabsagency.com/blog/website-and-video-for-local-businesses/</link>
      <guid isPermaLink="true">https://hooklabsagency.com/blog/website-and-video-for-local-businesses/</guid>
      <pubDate>Tue, 27 Oct 2026 12:00:00 -0400</pubDate>
      <description>A strong website without attention goes unseen. Great video ads without a place to land waste spend. Here is how local businesses win by pairing both.</description>
      <category>Growth</category>
    </item>
    <item>
      <title>Video ads for small business: a practical guide</title>
      <link>https://hooklabsagency.com/blog/video-ads-for-small-business/</link>
      <guid isPermaLink="true">https://hooklabsagency.com/blog/video-ads-for-small-business/</guid>
      <pubDate>Sun, 25 Oct 2026 12:00:00 -0400</pubDate>
      <description>How small businesses can plan, shoot and run video ads that actually stop the scroll on Meta, TikTok and Google, without a big production budget.</description>
      <category>Video ads</category>
    </item>
    <item>
      <title>TikTok ads vs Meta ads: which should you run?</title>
      <link>https://hooklabsagency.com/blog/tiktok-ads-vs-meta-ads/</link>
      <guid isPermaLink="true">https://hooklabsagency.com/blog/tiktok-ads-vs-meta-ads/</guid>
      <pubDate>Sun, 25 Oct 2026 12:00:00 -0400</pubDate>
      <description>An honest comparison of TikTok ads and Meta (Facebook &amp; Instagram) ads: audiences, creative style, targeting, costs and when to use each.</description>
      <category>Platforms</category>
    </item>
    <item>
      <title>How much do video ads cost in Canada?</title>
      <link>https://hooklabsagency.com/blog/how-much-do-video-ads-cost-in-canada/</link>
      <guid isPermaLink="true">https://hooklabsagency.com/blog/how-much-do-video-ads-cost-in-canada/</guid>
      <pubDate>Sun, 25 Oct 2026 12:00:00 -0400</pubDate>
      <description>A clear breakdown of what video ads cost in Canada: production, ad spend and management, plus how to set a sensible starting budget in CAD.</description>
      <category>Pricing</category>
    </item>
    <item>
      <title>How to build a landing page that converts paid ad traffic</title>
      <link>https://hooklabsagency.com/blog/landing-page-that-converts-for-paid-ads/</link>
      <guid isPermaLink="true">https://hooklabsagency.com/blog/landing-page-that-converts-for-paid-ads/</guid>
      <pubDate>Sun, 25 Oct 2026 12:00:00 -0400</pubDate>
      <description>What a landing page needs to turn clicks from Meta, TikTok and Google video ads into leads and sales: message match, speed, layout, forms and tracking.</description>
      <category>Websites</category>
    </item>
  </channel>
</rss>
